From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Sixth Edition, uses the technologies we employ every day to explain our current media environment and to consider where we might be headed.
Review:
“This is the best introductorytextbook available with respect to staying in the moment of the change taking place within the media industry and, as a result, within our media culture.”–Thom Gencarelli, Manhattan College
“This is an excellent textbook for anyone teaching a course on converging media. It provides compelling story about the challenges we face in understanding a rapidly changing media landscape.”–Steven Keeler, Cayuga Community College
Book Description:
Industry. Culture. Technology. It’s time they came together.
About the Author:
John V. Pavlik is Professor of Journalism and Media Studies at Rutgers University.
Shawn McIntosh is Assistant Professor of English and Communication at Massachusetts College of Liberal Arts.
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