Designing the Mind: The Principles of Psychitecture

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The Instant Cult Classic on the Art of Reprogramming Your Own Psychological Software

A bold and fascinating dive into the nuts and bolts of psychological evolution, Designing the Mind: The Principles of Psychitecture is part philosophical manifesto, part practical self-development guide, all based on the teachings of legendary thinkers like Marcus Aurelius, Lao Tzu, Friedrich Nietzsche, and Abraham Maslow. The ideas and techniques it offers are all integrated into a vital theory for helping individuals scale the heights of self-mastery and lead great lives.

“A fascinating framework” – Scott Barry Kaufman, PhD, author of Transcend: The New Science of Self-Actualization

This visionary guide argues that the mind can be compared to software, made up of many interwoven algorithms which were originally programmed by natural selection. Though most never learn to alter their default programming, it is possible to rewire cognitive biases, change ingrained habits, and transform emotional reactions. The process of psychitecture enables you to unplug from your own mind, identify its underlying patterns, and become the architect of your own enlightenment.

“It has already changed my life, and I know it will change others as well” – Aaron T. Perkins, Executive Leadership Coach

Simultaneously ancient and futuristic, Designing the Mind defies categorization, masterfully linking mindfulness to transhumanism, evolutionary psychology to Stoicism, and neuroscience to Buddhism. It frames the ideas of ancient sages as open-source code for the mind, putting forth a new, rational vision of spiritual enlightenment centered around gradual self-optimization.

“Super intriguing” – Jason Silva, global keynote speaker and Emmy-nominated host of Brain Games

This book will teach you to cultivate deep introspective insight. It will show you how to effortlessly change your automatic behaviors and manipulate your own desires so you always get what you want. It will provide a toolkit for building perpetual peace into your operating system. If you have ever longed for an operating manual for your own mind, this book will serve as a crucial guide for turning your own mind into a palace.

Popular Highlights in this book:

Psychitecture is self-directed psychological evolution – the act of deliberately reprogramming your own psychological operating system.
Our goal is not freedom from the algorithms that make up our minds, but the autonomy to transform the algorithms which don’t serve us into algorithms which do.
But the pursuit of self-mastery has further developed to encompass three major components: cognitive, emotional, and behavioral.


“A fascinating framework” – Scott Barry Kaufman, PhD, author of Transcend: The New Science of Self-Actualization

“This was an absolute powerhouse of a book… I found the concepts covered here to be extremely interesting and thought-provoking.  I was so impressed by this one that I think I’ll add it to my ‘favorites’ shelf, too – an easy 5-star rating here.” – Goodreads Reviewer

“It has already changed my life, and I know it will change others as well” – Aaron T. Perkins, Executive Leadership Coach

“How do I begin reviewing this masterpiece? It was a roller-coaster journey into my own mind. I must say, to write so wonderfully, practically and devise subtle such steps to rewire our minds, the author must be no less than enlightened.” – Goodreads Reviewer

“Super intriguing” – Jason Silva, global keynote speaker and Emmy-nominated host of Brain Games

Designing the Mind clearly elaborates the different steps to achieving self-mastery using timelesss wisdom from the author’s philosophical mentors and his own… This book would be a great read if you want a no-nonsense approach in improving your mind.” – Goodreads Reviewer

“Fascinating book with a fresh new take on self development/self actualization from a programmer’s perspective. The book reads like it reverse engineers the mind of an actualized person and is packed with ideas.” – Goodreads Reviewer

“This is amazing. Sign me up, man. I want to be a part of this.” – Goodreads Reviewer

“A great synthesis; I would already rate the work 5 stars as a combination of ideas that work well together!” – Goodreads Reviewer

“This book is one of those texts that will be referenced for decades and decades to come.”  – Goodreads Reviewer

About the Author:

Ryan A Bush is a designer and thinker focused on building better systems, better people, and a better future. As founder of Designing the Mind, Ryan’s central purpose is to provide wisdom education and expand human potential beyond the norm.

Ryan’s background is in the design of systems – he works with tech startups to design and develop everything from patented physical products, to software, to buildings, to business models. But his most relevant credential is a lifelong appetite for introspective investigation, ravenous reading, and obsessive self-optimization.

For more than a decade, Ryan has been studying the insights of ancient teachers, practical philosophers, and cognitive scientists. His ideas have been featured on major platforms like Lifehack and Modern Stoicism, and he has been a guest on podcasts with topics ranging from emotions to philosophy to motivation.

In his books, Designing the Mind: The Principles of Psychitecture, and The Book of Self Mastery, he draws heavily from the insights of thinkers like Lao Tzu, the Buddha, Marcus Aurelius, and Nietzsche and attempts to assemble them to form a new vision for psychological growth and self-mastery.

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